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WHAT MAKES US UNSAME?

  • Time’s your most precious commodity. That’s why we work quickly and efficiently. There’s an intensity and razor-sharp focus to our strategic thinking, which means our conceptual skills can be unleashed sooner. And, if we need help with any element of design or production, we’ve a pool of trusted talent to draw on.

  • We work with those we want to work with. We do what instinctively feels right. Without shareholders, a complex global network or needless bureaucracy to worry about, work’s more enjoyable and relationships more relaxed. Ultimately, it makes for collaboration and creativity without compromise.

  • To us, complex is unnecessary. It’s uncluttered that’s clever. We work hard to create simple, single-minded ideas that consumers understand, notice and respond to.

  • We don’t work from a big office with its big bills and even bigger foyer. In fact, we often find that the best way to work collaboratively and efficiently is to come to you, so we’re there when you need us. Being small, nimble and independent means that our business will work around yours - your dates, your times, your deadlines and your ways of working.

  • We’ve seen it all during our four decades in the creative industry. But don’t think that means we’re over the hill or behind the curve. It means we have the experience and expertise to deal with anything that gets thrown at us. It also means we know when to talk and, importantly, when to listen.

  • We don’t like to refer to you as clients; we see you more as partners. We like nothing more than to solve business problems through creativity and collaboration. Understanding you allows us to understand your brand better. And reach the right solutions.

WORK WE’VE DONE

  • CHALLENGE
    How does one of the nation’s favourite snacking brands stay relevant during a pandemic; a time when most people had other, more important things on their plates?

    SOLUTION
    From August 2020 to July 2021, and in direct response to consumer research, we created rich media content to support two comms campaigns. The first – ‘Love at First Bite’ – was an imaginative YouTube campaign that gave home cooks the chance to cook for, and win dates with, Anthony Joshua, Maya Jama and Lewis Capaldi.

    Then, we called on Rio Ferdinand, Olly Murs and Joe Swash to roast some of the nation’s most uninspiring & lifeless snack suggestions… and to ‘Ban the Bland’. Via entertaining 6”, 10” & 20” YT ads and rich CGI animation on BVOD (where we weren’t able to leverage our celebs), we directed consumers to freepeperami.com to claim their free Peperami and help them wave bye bye to boring.

    SEE THE WORK

  • CHALLENGE
    As a small, family-owned cider business from Glastonbury, Brothers know they have a great range of delicious, flavoured ciders. However, a lack of recent investment, exacerbated by an increased focus on flavoured ciders from major competitors like Heineken and Molson-Coors, meant the brand faced a very uncertain future. So, having been commissioned by BEcauseXM, how could we use our local-ness, festival credentials and values to establish preference amongst 18-25 year olds living in SW England?

    SOLUTION
    An integrated comms campaign (linear TV, VOD, digital 6-sheets & social comms) that leveraged Brothers’ position as the Seriously Unserious cider, planted the brand at the heart of festival life and celebrated the ‘Brothers cider life’.

  • CHALLENGE
    Who knew that some red wines are best served chilled? Not enough was the answer. And that was the problem for leading Chilean wine producer, Concha Y Toro, with their Cono Sur Bicicleta Pinot Noir. So, how could we encourage wine lovers to chill with their red?

    SOLUTION
    Via thermochromic labelling, we created an inventive on-pack promotion that, simply by chilling your Pinot Noir, revealed whether or not you’d won up to £10,000. Supported by a full campaign microsite, in-store & .com retailer activation, the campaign delivered an unprecedented entry rate of over 7% (more than double the 3.2% target) and helped the brand to post record sales throughout the campaign period. Pretty cool.

  • CHALLENGE
    in the world of health snacking, people crave deliciousness. Their bodies may be temples, but their tastebuds are theme parks. As a new range of moreish, crunchy snacks made from peas, beans, seeds and joy, Nature’s Heart Crunch also deliver one of our 5-a-day. So, how could we get those looking for healthy snacks that don’t taste like petfood to give Crunch a go?

    SOLUTION
    Following the hardships of a global pandemic, this was all about selling precious moments of joy. So, we declared war on boredom by creating a Flavour Fiesta that put snack happiness back into shopping baskets. Alongside print & digital comms, we transformed a double decker bus into a mobile OOH communications and sampling platform and took our taste carnival on tour around the UK. And the result? The fastest growing healthy snack in the UK in 2022 (Source IRI).

  • CHALLENGE
    By extracting the natural goodness from every part of the fruit and blending it with vitamins and minerals, Dole created a range of clean, fruit-based, health supplements that support each person’s journey of natural nourishment, energy & healing. That’s The Secret Nature of Fruit. All sounds great. But all a bit futile if a D2C brand doesn’t have a digital presence that captures that unique product offering and compels shoppers to try and buy.

    SOLUTION
    We created a wide range of static and rich media content for the brand’s Amazon Storefront & D2C sites, all of which allowed Dole to launch this innovative product range across Europe and the US by taking consumers on a captivating and imaginative digital journey through fruit.

WHAT DO WE DO?

You might have expected a long list of all our capabilities here. All the things we do and all the things we have extensive experience in. But that would be doing the same as every other agency. 

And, by now, you’ll know we don’t do things by the book.

Yes, we make ads, and we love making digital content, and social posts, and all things shopper and experiential. But we’re more than that. We’re ideas driven, media neutral and results focussed.

And, because we get to drive our own destiny, we tackle every challenge thrown at us with energy, enthusiasm…and wide-open minds.